Sep 19, 2024
Hello, dear Omnichat users!
Here are the latest feature updates:
Audience Management: New feature launched! Save frequently used broadcast filter conditions for efficient segmentation and remarketing.
OmniLink Cross-Channel Connector: Now you can see your campaign statistic tables and detail exports
Coupon management: Supports customized redemption buttons and text
Keyword Auto-Reply / Auto-Assign 2.0: Now you can view the trigger counts directly on the Rule Page
Conversation 2.0: Customer service managers and sales managers can export conversations as CSV files (contact your customer service representative to enable this feature)
Audience Management feature is live! Save frequently used broadcast filters for efficient segmentation and remarketing
🙌🏻 Tiers: Audience Management module, Social CDP, Social Ads. Please contact your account manager to activate this feature
📍 Feature Navigation: Social CDP > Audience Management
Do you often send broadcasts to audiences with specific conditions, whether they have certain tags, subscribed within a specific time frame, or completed a checkout? Now you can save your frequently used broadcast filter conditions as an "Audience". When broadcasting, simply select the pre-saved audiences to import the preset audience conditions, increasing the efficiency of your broadcast setup!
In addition to supporting broadcasts, we are also working on an integration with advertising platforms. This will allow you to synchronize your audience to ad platforms, directly place ads, or create lookalike audiences to reach more precise customer groups. These features will be launched soon. If you are interested in learning more, feel free to contact your customer service representative!
Audience Management List Page
Supported features:
Create audience: Currently supports creating audiences for FB, IG, LINE, and WhatsApp
Search: Search by audience name
Filter: Filter by channel
Audience list actions:
Edit: Enter the editing page
Broadcast: Jump to the broadcast page and import the audience (IG audiences do not support broadcasting, in future releases, you can upload audiences to advertising platforms)
Copy: Create a new audience, import the copied audience conditions, and allow editing
Archive: After archiving, the audience will move from the "Active" tab to the "Archive" tab, audiences in the archive tab can also be reactivated
Audience Management Settings Page (Create/Edit Audience)
The page for creating and editing audience conditions supports the following actions:
Setting audience name
Setting audience conditions
Update count: Clicking this will recalculate the current number of customers who meet the conditions.
View list: Clicking this will open an audience preview, where you can view the list of contacts and also expand to see complete information for individual contacts
The audience list and count exc the over-quota list and unsubscribed customers.
Using Audiences: Currently supports broadcasting, future releases will also support syncing with advertising platforms
Currently, audiences can be used in the broadcasting process.
Using Audiences
There are two usage paths:
➊ New Broadcast / Audience Setting / Use Audience Pack: Select the audience from the dropdown menu. Each time you click, the latest list of audiences will be refreshed.
➋ From the Audience Management list, click “Action / Broadcast”
Apply to Custom Conditions: After applying an audience, you can further adjust the audience conditions
After selecting the audience you want to use, if you wish to adjust the conditions further, there are two ways:
Click "Apply to Custom Conditions". After applying, all conditions can be edited. This modification will only apply to the current broadcast
Click "Edit Audience Pack". This will take you to the audience settings editing page, where you can directly modify the audience settings
Audience Selection Timing and Corresponding Features:
Draft
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Scheduled
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OmniLink Cross-Channel Connector: Supports Campaign Statistics Tables and Detail Exports
🙌🏻 Tiers: Social CDP
📍 Feature Navigation: Social Subscription Management > Cross-Channel Connector
OmniLink Cross-Channel Connector feature upgrade!
After this update, we provide you with more comprehensive integration data statistics and list information.
To view the list and data statistics of integration activities, please click on action > Campaign Statistics in the campaign list.
Campaign Participation List: Successful Integrations, Failed Integrations
Supports time range filtering:
Uses participation time (time of first click on the binding link) as the filtering basis
The maximum time range can be set to 90 days
The list can be exported only after setting the time range
Statistical Items and Calculation Methods
Source Channel
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Target Channel
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Total Participants
Number of times the card is triggered and the button is clicked for the first time
(Number of participants = Number of successful integrations + Number of failed integrations)
Target Channel - New Contacts
- Channel Users who have successfully integrated and never existed in the team before
(If the Channel was previously linked to another OmniCustomer in the same team, it is not considered a new contact)
Number of Successful integrations
Number of successful integrations after triggering the card and clicking
Number of Failed integrations
- Number of people who triggered the card, clicked, and have a saved error reason - Number of people without an error reason (clicked but integration was not successful)
Possible Reasons for Integration Failure
Possible reasons for integration failure:
Cross-channel Connector is disabled
Unable to generate integration link
Unable to find source channel contact
Unable to find target channel contact
Member ID conflict
Server error
Failure due to the customer not sending the integration message or not installing the target channel app
SMS charges are now deducted from the account balance
📍 Feature Navigation: Settings > Account Overview
Previously, SMS sending required purchasing a credit package and deducting from these counts each time an SMS was sent.
Now this billing method has been modified to deduct from the "account balance" that has been topped up, making it more consistent with the charging methods of other features.
The remaining SMS usage counts will automatically be converted to account balance
The remaining SMS credits will be transferred 1:1 into the account balance. For example, if there are 1,000 SMS credits left, the account balance will increase by 1,000.
A transaction record titled “Balance Adjustment” will be created for this transfer, with the note “SMS Credit Transfer.”
SMS fees will now be directly deducted from the account balance. Going forward, when using the SMS sending feature, sending one SMS will deduct 1 unit from the account balance.
On the 3rd of every month, an invoice will be sent for the previous month’s SMS usage.
The invoice will show SMS usage and charges by feature and channel.
The invoice will be sent to the team’s billing email and Omnichat’s finance department.
Other Feature Improvements
Coupon Management: You can customize the redemption button’s display and text.
Keyword Auto-Reply & Auto-Assign 2.0: Added support to display trigger count on the Rules page.
Conversation 2.0: Customer service managers and sales managers can now export conversations as CSV files. Please contact your customer service representative to enable this feature.
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