Oct 15, 2025
Hello, dear Omnichat users!
Here are our latest feature updates:
LINE Rich Menu – Improved Update Mechanism
Tagging and Webhook Notification After Successful 91APP Member Binding
Broadcast – Supporting Sales Broadcast Performance Metrics (Web)
LINE Rich Menu – Update Mechanism Optimization
Previously, when a customer blocked and then unblocked your LINE account, or when your brand updated a rich menu, you had to manually reapply tags for the menu to update.
Now Omnichat has fully optimized the LINE Rich Menu Update Mechanism to ensure menus are real-time, stable, and accurate.
Customers will now automatically see the correct rich menu after unblocking the account
When a new version of a rich menu is published, it is automatically updated for all users who meet the criteria
Admins can track menu changes with ease, reducing maintenance effort and errors
Supporting 91APP Member Tagging & Webhook Notification
You can now automatically tag 91APP members and trigger a Webhook notification when they successfully bind to LINE—seamlessly connecting your member data with your automated marketing workflows.
Key Highlights
Auto Tagging
You can automatically apply one or more tags upon successful member binding.
Webhook Notification
Triggers a
customer/updatewebhook immediately after binding is complete.
How This Helps You
Instantly identify bound members for targeted marketing.
Reduce manual steps and keep member data up to date in real time.
Strengthen system integration and deliver a smoother customer experience.
📊 Sales Broadcast Report: Now with More Messaging Metrics!
Traditionally, messaging performance was mostly tracked by marketing teams. But with Omnichat, sales reps can also broadcast messages directly to customers—and now they can track results too.
This report upgrade gives every sales team member clear visibility into their broadcast performance — including open rates, click rates, and response rates — to help assess customer engagement and potential repurchase interest.
New Metrics Available
Click Rate
Channels supported: WhatsApp, LINE, Facebook
Formula: Number of link button clicks ÷ Number of users who received the message
Text links are not counted.
For each broadcast, clicks are counted once per user, regardless of the number of messages or buttons sent.
Repeated messages to the same person are counted separately.
Response Rate (12h / 24h / 48h)
Channels supported: WhatsApp, LINE, Facebook
Formula: Number of users who responded within the time frame ÷ Number of users who received the message
Responses include: Text, sticker, clicking chatbot buttons, or emoji reactions (WhatsApp)
Each broadcast to the same user is counted separately.
Read Rate
Channels supported: WhatsApp, Facebook
Formula: Number of users who read the message ÷ Number of users who received the message
Repeated messages to the same user are counted separately.
Open Rate
Channel supported: LINE only
Formula: Number of users who opened the message ÷ Number of users who received the message
Only applies to messages with buttons (text cards, carousel cards, coupon cards)
Repeated messages to the same user are counted separately.
Estimated Message Cost
WhatsApp
HK$: 0.7 × Successful deliveries
NT$: 2.724 × Successful deliveries
US$: 0.089 × Successful deliveries
Facebook: Free (field hidden)
LINE
NT$: 0.2 × Successful deliveries
HK$: 0.05 × Successful deliveries
US$: 0.01 × Successful deliveries
Report & Recipient List Enhancements
New Fields in Broadcast Report List: Read Rate, Open Rate, Click Rate, Sender’s Store
Recipient Details: View each customer’s activity timeline (open, click, response timestamps)
CSV Export Support:
Export broadcast summary or full recipient list
Data reflects your team’s timezone and language settings
Filtering Options:
Filter by: Date, Status, Store, or Team Member
Data Refresh & Retention
Recipient List: Real-time updates
Report Dashboard: Metrics updated hourly
30-day data limit for metrics, 1-year retention for broadcast recipient details
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