> For the complete documentation index, see [llms.txt](https://docs.omnichat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.omnichat.ai/en/release-note/oct-15-2025.md).

# Oct 15, 2025

Hello, dear Omnichat users!

Here are our latest feature updates:

1. [**LINE Rich Menu**](#line-rich-menu-update-mechanism-optimization) – Improved Update Mechanism
2. [**Tagging and Webhook Notification**](#supporting-91app-member-tagging-and-webhook-notification) After Successful 91APP Member Binding
3. [**Broadcast** ](#sales-broadcast-report-now-with-more-messaging-metrics)– Supporting Sales Broadcast Performance Metrics (Web)

## LINE Rich Menu – Update Mechanism Optimization

Previously, when a customer blocked and then unblocked your LINE account, or when your brand updated a rich menu, you had to manually reapply tags for the menu to update.

Now Omnichat has fully optimized the **LINE Rich Menu Update Mechanism** to ensure menus are **real-time, stable, and accurate**.

* Customers will now automatically see the correct rich menu after unblocking the account
* When a new version of a rich menu is published, it is **automatically updated** for all users who meet the criteria
* Admins can **track menu changes with ease**, reducing maintenance effort and errors

## Supporting 91APP Member Tagging & Webhook Notification

You can now **automatically tag 91APP members** and trigger a **Webhook notification** when they successfully bind to LINE—seamlessly connecting your member data with your automated marketing workflows.

#### Key Highlights

* **Auto Tagging**
  * You can automatically apply one or more tags upon successful member binding.
* **Webhook Notification**
  * Triggers a `customer/update` webhook immediately after binding is complete.

#### How This Helps You

* Instantly identify bound members for targeted marketing.
* Reduce manual steps and keep member data up to date in real time.
* Strengthen system integration and deliver a smoother customer experience.

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2FMVFqMIEUVgaYpYDPLv3w%2Fimage%20-%202025-10-23T112059.467.png?alt=media&amp;token=350d40cc-b9a6-4606-b0f0-c7866501cc5d" alt=""><figcaption></figcaption></figure>

## 📊 Sales Broadcast Report: Now with More Messaging Metrics!

Traditionally, messaging performance was mostly tracked by marketing teams. But with Omnichat, **sales reps can also broadcast messages directly to customers**—and now they can **track results too**.

This report upgrade gives every sales team member clear visibility into their broadcast performance — including open rates, click rates, and response rates — to help assess customer engagement and potential repurchase interest.

#### New Metrics Available

1. **Click Rate**
   * Channels supported: WhatsApp, LINE, Facebook
   * Formula: Number of link button clicks ÷ Number of users who received the message
   * Text links are **not** counted.
   * For each broadcast, clicks are counted **once per user**, regardless of the number of messages or buttons sent.
   * Repeated messages to the same person are counted separately.
2. **Response Rate (12h / 24h / 48h)**
   * Channels supported: WhatsApp, LINE, Facebook
   * Formula: Number of users who responded within the time frame ÷ Number of users who received the message
   * Responses include: Text, sticker, clicking chatbot buttons, or emoji reactions (WhatsApp)
   * Each broadcast to the same user is counted separately.
3. **Read Rate**
   * Channels supported: WhatsApp, Facebook
   * Formula: Number of users who read the message ÷ Number of users who received the message
   * Repeated messages to the same user are counted separately.
4. **Open Rate**
   * Channel supported: LINE only
   * Formula: Number of users who opened the message ÷ Number of users who received the message
   * Only applies to messages **with buttons** (text cards, carousel cards, coupon cards)
   * Repeated messages to the same user are counted separately.
5. **Estimated Message Cost**
   * **WhatsApp**
     * HK$: 0.7 × Successful deliveries
     * NT$: 2.724 × Successful deliveries
     * US$: 0.089 × Successful deliveries
   * **Facebook**: Free (field hidden)
   * **LINE**
     * NT$: 0.2 × Successful deliveries
     * HK$: 0.05 × Successful deliveries
     * US$: 0.01 × Successful deliveries

#### Report & Recipient List Enhancements

* **New Fields in Broadcast Report List**: Read Rate, Open Rate, Click Rate, Sender’s Store
* **Recipient Details**: View each customer’s activity timeline (open, click, response timestamps)
* **CSV Export Support**:
  * Export broadcast summary or full recipient list
  * Data reflects your team’s **timezone** and **language** settings
* **Filtering Options**:
  * Filter by: Date, Status, Store, or Team Member

#### Data Refresh & Retention

* Recipient List: Real-time updates
* Report Dashboard: Metrics updated hourly
* **30-day data limit** for metrics, **1-year retention** for broadcast recipient details

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2FvtO0RB0UcWF2szZd5mno%2Fimage%20-%202025-10-23T112825.328.png?alt=media&amp;token=cfab58ad-9cb4-4cfd-9b3e-7d47c0ab7f41" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2FwQlbTK7TtJ7f7FXgDR0v%2Fimage%20-%202025-10-23T112830.847.png?alt=media&amp;token=3386f5ae-1590-472a-a1dc-e3c9a16becb0" alt=""><figcaption></figcaption></figure>