Nov 27, 2024

Hello, dear Omnichat users!

Here are our latest feature updates:

1. Social Ads Enhancement: Supports Sending Facebook/WhatsApp User Conversion Data to Meta Event Manager through Omnichat Journeys.

2. Bot Builder: Increased Character Limit for Carousel Message Cards Across Platforms

3. LINE NotiPress: Supporting New Scenarios

Social Ads Enhancement: Supports Sending Facebook/WhatsApp User Conversion Data to Meta Event Manager through Omnichat Journeys

🙌🏻 Tier: Social Ad Enhancement Module - Advanced Plan

📍 Feature Navigation: Customer Journey

💬 Supported Channels: Facebook Messenger, WhatsApp

Is driving online purchases the sole purpose of advertising?

Not necessarily! Whether your focus is on driving social campaign engagement, attracting more visitors to your stores, or encouraging customers to complete consultations with your sales agents, Omnichat Journeys allow you to turn these customer actions into ad events that can be sent back to the Meta Ads platform. Meta can then perform conversion attribution and audience optimization, continuously improving your ad performance!

Example Scenarios:

1. Increase participation in festive lucky draw games:

   • Use Facebook messaging ads to promote a holiday lucky draw.

   • Tag customers when they participate in the game module.

   • Trigger a journey to send a Meta CAPI ad event.

2. Drive foot traffic to physical stores:

   • Use Facebook messaging ads to distribute store coupons.

   • Tag customers when they redeem the coupons.

   • Trigger a journey to send a Meta CAPI ad event.

3. Encourage customer consultations with your sales agents:

   • Use Facebook messaging ads to promote products or services.

   • Tag customers when they complete information or appointments.

   • Trigger a journey to send a Meta CAPI ad event.

Through Omnichat Customer Journeys, customer conversion behaviors can be sent back to the Meta Ads platform.

In Meta Events Manager, you can view the conversion events sent from Omnichat. Meta will then perform ad performance attribution.

Other Feature Improvements

Bot Builder: Increased Character Limit for Carousel Message Cards Across Platforms

• Title: Increased from 40 to 80 characters

• Description (Subtitle): Increased from 60 to 80 characters

LINE NotiPress: Supporting for New Scenarios

• New Supported Scenarios:

  • Repair Notification:

    • Temporary, Scheduled

  • Repair Completion Notification

  • Event Registration Success Notification

  • Event Reminder Notification