> For the complete documentation index, see [llms.txt](https://docs.omnichat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.omnichat.ai/en/release-note/mar-5-2025.md).

# Mar 5, 2025

Hello, dear Omnichat users!

Here are our latest feature updates:

1. [**Audience Management**](#audience-management-now-you-can-sync-your-audiences-from-omnichat-to-facebook-a-ds) – Now supports creating **Facebook ad audiences**.
2. [**Social Ads**](#social-a-ds-multi-channel-meta-ad-event-tracking-via-customer-journeys) – Enables **cross-channel Meta ad event tracking** through **Customer Journeys**.
3. [**Omnichat Mobile App**](#now-you-can-edit-your-customers-custom-attributes-on-the-omnichat-mobile-app) – Now supports **editing custom attributes**.
4. [**Tag Management** ](#tag-management-you-can-filter-contacts-by-tags-and-track-daily-tagging-counts)– Added **tagging record filter** and **daily tagging history within a selected date range**.
5. [**LINE Flex Message** ](#line-flex-message-taiwan-only-create-custom-line-message-templates)– Supports customized **LINE Flex Message** integration.

[**Other Feature Improvements**](#other-feature-improvements)

* **91APP Member Binding** – Stores **Member IDs from 91APP Webhook**.
* **Social Channel Binding** – Now supports **tagging users after successful binding**.
* **Loyalty Points** – Manual **point uploads** now support **all social platforms**.
* **Social Contacts** – Displays **native social media names**.

## Audience Management: Now You Can Sync Your Audiences From Omnichat to Facebook Ads

🙌🏻 **Tiers:** Requires activation of the **Audience Management** module.

📍 **Feature Navigation**: Social CDP > [Audience Management](https://console.omnichat.ai/audiences)

With **Omnichat’s Audience Management**, you can now do more than just create **long-term broadcast audience lists** and sync them to **LINE Ads**. This update allows you to **sync audiences to Meta Ads**, build **lookalike audiences**, and run targeted ads on **Facebook and Instagram**!

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2F2PyW0b1VtzXuLWrKiEnF%2FScreenshot%202025-03-07%20at%2010.18.05%E2%80%AFAM.png?alt=media&amp;token=0e28ccea-303e-4f03-81ed-6b4bd6f4bd42" alt=""><figcaption></figcaption></figure>

## **Social Ads: Multi-Channel Meta Ad Event Tracking via Customer Journeys**

🙌🏻 **Tiers:** Requires activation of **Social Ad Enhancement (OMO)** and **Customer Journeys**.

📍 **Feature Navigation:** Advanced Automation > [Omnichannel Customer Journeys](https://console.omnichat.ai/customer-journey)

Have you **ever w**o**ndered if you could send conversion events back to Meta Ads Manager when new contacts join you on Instagram, play games, or redeem coupons**?

Now, with **Omnichat’s Customer Journeys**, you can track **customer interactions** from **Instagram, Facebook Messenger, and LINE** and sync these events directly to **Meta Ads** for better ad performance and audience optimization.

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2FlaVkiMXG7BWaPYxXqKeQ%2FScreenshot%202025-03-07%20at%2010.48.11%E2%80%AFAM.png?alt=media&amp;token=35be2927-226b-42e4-9237-4739d999370c" alt=""><figcaption></figcaption></figure>

## Now You Can Edit Your Customers’ Custom Attributes on the Omnichat Mobile App

🙌🏻 **Tiers:** Requires activation of the **Custom Attributes** feature.

Good news! In addition to the **desktop version of Conversation 2.0**, you can now **edit customers’ custom attributes** directly within conversations on the **Omnichat mobile app**! 🚀

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2FwQBFXqXj1qhljHXmdm8Z%2FScreenshot%202025-03-07%20at%2011.07.39%E2%80%AFAM.png?alt=media&amp;token=6dfe7720-db29-44a1-858f-ed668ce5280f" alt=""><figcaption></figcaption></figure>

## Tag Management: You Can Filter Contacts by Tags & Track Daily Tagging Counts

📍 **Feature Navigation:** Social CDP > [Tag Management](https://console.omnichat.ai/tags-management)

As your customer tagging data grows, are you finding it harder to track and analyze the key insights?

With this update, we have added **two enhancements** to the **Tag Management** to make data analysis easier and more efficient.

### **Tag Management: Search & Filter Tag Statistics By Date Range**

View the step by step instructions [**HERE**](https://scribehow.com/shared/Tag_Management_Search_Tags_and_Filter_Tag_Statistics_by_Date_Range__3mS2hs7SQMG07pIE-GmPQg).

### Tag Management: Daily Tagging Count Tracking

View the step by step instructions [**HERE**](https://scribehow.com/shared/Tag_Management_Daily_Tagging_Count__0bxUAMe8TIOhlLcHVcvrDw).

## LINE Flex Message (Taiwan Only): Create Custom LINE Message Templates

🙌🏻 **Tiers:** Requires the **LINE Flex Message** add-on.

Looking to create **more dynamic and flexible LINE message templates**?

With **LINE Flex Message**, you can design **highly customizable templates** and use them with the **Open API** and “**Call an API” chatbot cards** to send structured, interactive messages.

ℹ️ **Note:** This feature is best suited for companies with an **internal engineering team**.

* **LINE Flex Message**
  * **Create new message types** using the [LINE FLEX MESSAGE SIMULATOR](https://developers.line.biz/flex-simulator/) (JSON format required).
  * **Search messages by name or ID**.
  * **Insert dynamic variables** such as **Omnichat system variables, custom attributes, and customer-defined variables**.
  * **Track performance** after sending, including **open rates, button clicks, and image clicks**.
* **Open API / Send Direct Message API Enhancements**
  * Send pre-configured **LINE Flex Messages**.
  * Combine multiple messages into **carousel messages** (refer to API documentation for the required format).
* **“Call an API” Chatbot Card Enhancements**
  * Send **pre-configured LINE Flex Messages**.
  * Create **carousel messages** (refer to API documentation for the required format).
* **Open API Logs**
  * **Read rate tracking is not supported**, but all other analytics are available.

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2FgPf330WLUYuPtHVvBhJn%2FScreenshot%202025-03-07%20at%2011.38.27%E2%80%AFAM.png?alt=media&amp;token=7af5c1c8-cfb3-403b-83da-70943f84d6a0" alt=""><figcaption></figcaption></figure>

## Other Feature Improvements

1. **91APP Member Binding** – When a customer completes 91APP LINE member binding, Omnichat will automatically link their Member ID, phone number, and LINE UID.
2. **Social Channel Binding** – Now supports **tagging users** after a successful binding.
3. **Loyalty Points** – Manual **point uploads** are now supported on **all social channels.**
4. **Social Contacts** – Now displays the customers’ **native social media name** for better identification.