Mar 5, 2025

Hello, dear Omnichat users!

Here are our latest feature updates:

1. Audience Management – Now supports creating Facebook ad audiences.

2. Social Ads – Enables cross-channel Meta ad event tracking through Customer Journeys.

3. Omnichat Mobile App – Now supports editing custom attributes.

4. Tag Management – Added tagging record filter and daily tagging history within a selected date range.

5. LINE Flex Message – Supports customized LINE Flex Message integration.

Other Feature Improvements

• 91APP Member Binding – Stores Member IDs from 91APP Webhook.

• Social Channel Binding – Now supports tagging users after successful binding.

• Loyalty Points – Manual point uploads now support all social platforms.

• Social Contacts – Displays native social media names.

Audience Management: Now You Can Sync Your Audiences From Omnichat to Facebook Ads

🙌🏻 Tiers: Requires activation of the Audience Management module.

📍 Feature Navigation: Social CDP > Audience Management

With Omnichat’s Audience Management, you can now do more than just create long-term broadcast audience lists and sync them to LINE Ads. This update allows you to sync audiences to Meta Ads, build lookalike audiences, and run targeted ads on Facebook and Instagram!

Social Ads: Multi-Channel Meta Ad Event Tracking via Customer Journeys

🙌🏻 Tiers: Requires activation of Social Ad Enhancement (OMO) and Customer Journeys.

📍 Feature Navigation: Advanced Automation > Omnichannel Customer Journeys

Have you ever wondered if you could send conversion events back to Meta Ads Manager when new contacts join you on Instagram, play games, or redeem coupons?

Now, with Omnichat’s Customer Journeys, you can track customer interactions from Instagram, Facebook Messenger, and LINE and sync these events directly to Meta Ads for better ad performance and audience optimization.

Now You Can Edit Your Customers’ Custom Attributes on the Omnichat Mobile App

🙌🏻 Tiers: Requires activation of the Custom Attributes feature.

Good news! In addition to the desktop version of Conversation 2.0, you can now edit customers’ custom attributes directly within conversations on the Omnichat mobile app! 🚀

Tag Management: You Can Filter Contacts by Tags & Track Daily Tagging Counts

📍 Feature Navigation: Social CDP > Tag Management

As your customer tagging data grows, are you finding it harder to track and analyze the key insights?

With this update, we have added two enhancements to the Tag Management to make data analysis easier and more efficient.

Tag Management: Search & Filter Tag Statistics By Date Range

View the step by step instructions HERE.

Tag Management: Daily Tagging Count Tracking

View the step by step instructions HERE.

LINE Flex Message (Taiwan Only): Create Custom LINE Message Templates

🙌🏻 Tiers: Requires the LINE Flex Message add-on.

Looking to create more dynamic and flexible LINE message templates?

With LINE Flex Message, you can design highly customizable templates and use them with the Open API and “Call an API” chatbot cards to send structured, interactive messages.

ℹ️ Note: This feature is best suited for companies with an internal engineering team.

• LINE Flex Message

  • Create new message types using the LINE FLEX MESSAGE SIMULATOR (JSON format required).

  • Search messages by name or ID.

  • Insert dynamic variables such as Omnichat system variables, custom attributes, and customer-defined variables.

  • Track performance after sending, including open rates, button clicks, and image clicks.

• Open API / Send Direct Message API Enhancements

  • Send pre-configured LINE Flex Messages.

  • Combine multiple messages into carousel messages (refer to API documentation for the required format).

• “Call an API” Chatbot Card Enhancements

  • Send pre-configured LINE Flex Messages.

  • Create carousel messages (refer to API documentation for the required format).

• Open API Logs

  • Read rate tracking is not supported, but all other analytics are available.

Other Feature Improvements

1. 91APP Member Binding – When a customer completes 91APP LINE member binding, Omnichat will automatically link their Member ID, phone number, and LINE UID.

2. Social Channel Binding – Now supports tagging users after a successful binding.

3. Loyalty Points – Manual point uploads are now supported on all social channels.

4. Social Contacts – Now displays the customers’ native social media name for better identification.