Message API Report
Used for tracking and analyzing the outcomes generated by the Direct Message API.
This page records the results from sending, receiving, and managing data via the Direct Message API. It functions by capturing and displaying essential metrics alike to those found in the Broadcast Report section, such as open rates, click-through rates, revenue generated, and other relevant data points specific to direct messaging activities.
Metrics and insights exclusively from interactions using the Direct Message API are consolidated within this page. However, it's important to note that if the Broadcast API is utilized, the corresponding results will be reflected in the 'Audience & Broadcast > Broadcast Report' section.
This distinction ensures a focused and comprehensive overview of outcomes derived solely from direct messaging interactions. By offering detailed metrics, it enables businesses to thoroughly evaluate the effectiveness and impact of their direct communication efforts.
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