Source/ Medium

Source / Medium

Enter the Page

• Display all Sources / Medium data

• The default table sorting by the highest to the lowest conversation %

• If the time period have not be changed, the data will be from today to the past 14 days (two weeks) by default

Table Explanation

1. All Sessions: Total number of sessions across all sources / mediums.

2. Purchase: Total number of purchase across all sources / mediums.

3. Conversion Rate (%)= ( Purchase / Sessions ) × 100: Represents the overall average conversion rate (%) across all sources / mediums.

4. Revenue: Total revenue generated across all sources / mediums.

5. Proportion (%):( Data from this specific source / medium ÷ Data from all sources / mediums ) × 100

   • 2,661 / 10,836 = 24.56%

Check Omnichat UTM Parameters

1. If the chatbot text includes URL, Omnichat won't add on UTM. Omnichat will just add UTM on the button and the link of Carousel

2. The chatbot message sent by advanced automation(e.g: Facebook comment reply, keyword auto-reply, broadcast messages), related UTM will be added on the first message, subsequent chatbot process UTM will be attributed to chatbot

3. If you set text in keyword reply, the URL in text message won't be added on UTM

4. If you add UTM in remarketing message, Omnichat won't add UTM

5. Omnichat UTM can track to chatbot. If you need to track the card in chatbot, you have to set UTM by yourself

6. The click statistic can be saw in the reports in audience & broadcast

7. If you want to track each action in rich menu, please set the UTM by yourself

message	utm_source	utm_medium	utm_campaign	補充說明
welcome message	Omnichat	welcome_message_webchat welcome_message_facebook welcome_message_line	welcome_message_webchat welcome_message_facebook welcome_message_line	webchat 為網站歡迎訊息
Instant reply	Omnichat	instant_reply_webchat instant_reply_facebook instant_reply_line	instant_reply_webchat instant_reply_facebook instant_reply_line
Remarketing	Omnichat	remarketing_webchat remarketing_facebook remarketing_line	remarketing_webchat_name remarketing_facebook_name remarketing_line_name
Chatbot	Omnichat	chatbot_webchat chatbot_facebook chatbot_line	chatbot_webchat_chatbot id_block id chatbot_facebook_chatbot id_block id chatbot_line_chatbot id_block id
Chatbot （delayed reply）	Omnichat	chatbot_delayed_reply_facebook chatbot_delayed_reply_line chatbot_delayed_reply_WhatsApp	chatbot_delayed_reply_facebook_chatbot id_block id chatbot_delayed_reply_line_chatbot id_block id chatbot_delayed_reply_WhatsApp_chatbot id_block id
Broadcast	Omnichat	broadcast_facebook broadcast_line	broadcast_facebook_broadcast_ID broadcast_line_broadcast_ID
Broadcast(Add-On)	Omnichat	openapi_broadcast_line	openapi_broadcast_line_broadcast_ID	Need to purchase open api
Keyword reply	Omnichat	keyword_webchat keyword_facebook keyword_line	keyword_webchat keyword_facebook keyword_line
Order notification（Waca only）	Omnichat	order_notification_facebook order_notification_line	order_notification_facebook order_notification_line
Facebook Comment reply	Omnichat	fb_cm_reply	fb_cm_reply_name
Instagram Comment reply	Omnichat	ig_cm_reply	ig_cm_reply_name
Facebook Persistent Menu	Omnichat	menu_facebook	menu_facebook_chatbot name
LINE Rich menu	Omnichat	menu_line	menu_line_menu name
Abandoned Cart Remarketing message（Facebook）	Omnichat	abandoned_cart_msg_facebook	abandoned_cart_msg_facebook_0 abandoned_cart_msg_facebook_1	0 represents first abandoned cart message 1 represents second abandoned cart message
Abandoned Cart Remarketing message （LINE）	Omnichat	abandoned_cart_msg_line	abandoned_cart_msg_line_0 abandoned_cart_msg_line_1	0 represents first abandoned cart message 1 represents second abandoned cart message
Product Referral Performance	Omnichat	product_referral_facebook product_referral_line product_referral_webchat	Paste URL manually： omnichat_transaction_link Product referral： product_referral_{linkId}
Paste URL manually	Omnichat	omnichat_transaction_link
Offline Email Notification	Omnichat	email
Message to customers for successful opt-in （button URL）	Omnichat	social_subscription_line social_subscription_facebook	social_subscription_line social_subscription_facebook
LINE Game module	Omnichat	game_line_game name	game_line_game name
Facebook Game module	Omnichat	game_facebook_game name	game_facebook_game name
Coupons Module	Omnichat	coupon	coupon_coupon name
OMO subscription binding message	Omnichat	agent_binding_line	agent_binding_line	Including branch message Chatbot button is needed
Mass message (OMO only)	Omnichat	mass_message	mass_message_{employeeCode}_{employeeName}