> For the complete documentation index, see [llms.txt](https://docs.omnichat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.omnichat.ai/en/features/tong-ji-biao/funnel/source-medium.md).

# Source/ Medium

Source / Medium

### Enter the Page

* Display all Sources / Medium data
* The default table sorting by the highest to the lowest conversation %
* If the time period have not be changed, the data will be from today to the past 14 days (two weeks) by default

### Table Explanation

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2Fflhepg6kW6QJEVcJ2sw0%2Fsource%20medium.jpg?alt=media&amp;token=4d6bcf0c-3434-41ce-bc07-f70a2a98dd99" alt=""><figcaption></figcaption></figure>

1. **All Sessions: Total number of sessions** across all sources / mediums.
2. **Purchase: Total number of purchase** across all sources / mediums.
3. **Conversion Rate (%)=** ( Purchase / Sessions ) × 100:\
   Represents the **overall average conversion rate (%)** across all sources / mediums.
4. **Revenue: Total revenue generated** across all sources / mediums.
5. **Proportion (%):**( Data from **this specific source / medium** ÷ Data from all sources / mediums ) × 100
   * 2,661 / 10,836 = **24.56%**

### **Check Omnichat UTM Parameters**

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2FkucXEikvSTeG6AhFG3LO%2Fimage.png?alt=media&amp;token=9e9e184e-b862-4946-951c-4298426c921c" alt=""><figcaption></figcaption></figure>

{% hint style="danger" %}

1. If the chatbot text includes URL, Omnichat won't add on UTM. Omnichat will just add UTM on the button and the link of Carousel
2. The chatbot message sent by advanced automation(e.g: Facebook comment reply, keyword auto-reply, broadcast messages), related UTM will be added on the first message, subsequent chatbot process UTM will be attributed to chatbot
3. If you set text in keyword reply, the URL in text message won't be added on UTM
4. If you add UTM in remarketing message, Omnichat won't add UTM
5. Omnichat UTM can track to chatbot. If you need to track the card in chatbot, you have to set UTM by yourself
6. The click statistic can be saw in the reports in audience & broadcast
7. If you want to track each action in rich menu, please set the UTM by yourself
   {% endhint %}

<table><thead><tr><th width="202">message</th><th width="188">utm_source</th><th width="286">utm_medium</th><th width="299">utm_campaign</th><th width="253">補充說明</th></tr></thead><tbody><tr><td>welcome message</td><td>Omnichat</td><td><ol><li>welcome_message_webchat</li><li>welcome_message_facebook</li><li>welcome_message_line</li></ol></td><td><ol><li>welcome_message_webchat</li><li>welcome_message_facebook</li><li>welcome_message_line</li></ol></td><td>webchat 為網站歡迎訊息</td></tr><tr><td>Instant reply</td><td>Omnichat</td><td><ol><li>instant_reply_webchat</li><li>instant_reply_facebook</li><li>instant_reply_line</li></ol></td><td><ol><li>instant_reply_webchat</li><li>instant_reply_facebook</li><li>instant_reply_line</li></ol></td><td></td></tr><tr><td>Remarketing</td><td>Omnichat</td><td><ol><li>remarketing_webchat</li><li>remarketing_facebook</li><li>remarketing_line</li></ol></td><td><ol><li>remarketing_webchat_name</li><li>remarketing_facebook_name</li><li>remarketing_line_name</li></ol></td><td></td></tr><tr><td>Chatbot</td><td>Omnichat</td><td><ol><li>chatbot_webchat</li><li>chatbot_facebook</li><li>chatbot_line</li></ol></td><td><ol><li>chatbot_webchat_chatbot id_block id</li><li>chatbot_facebook_chatbot id_block id</li><li>chatbot_line_chatbot id_block id</li></ol></td><td></td></tr><tr><td><p>Chatbot</p><p>（delayed reply）</p></td><td>Omnichat</td><td><ol><li>chatbot_delayed_reply_facebook</li><li>chatbot_delayed_reply_line</li><li>chatbot_delayed_reply_WhatsApp</li></ol></td><td><ol><li>chatbot_delayed_reply_facebook_chatbot id_block id</li><li>chatbot_delayed_reply_line_chatbot id_block id</li><li>chatbot_delayed_reply_WhatsApp_chatbot id_block id</li></ol></td><td></td></tr><tr><td>Broadcast</td><td>Omnichat</td><td><ol><li>broadcast_facebook</li><li>broadcast_line</li></ol></td><td><ol><li>broadcast_facebook_broadcast_ID</li><li>broadcast_line_broadcast_ID</li></ol></td><td></td></tr><tr><td>Broadcast(Add-On)</td><td>Omnichat</td><td>openapi_broadcast_line</td><td>openapi_broadcast_line_broadcast_ID</td><td>Need to purchase open api</td></tr><tr><td>Keyword reply</td><td>Omnichat</td><td><ol><li>keyword_webchat</li><li>keyword_facebook</li><li>keyword_line</li></ol></td><td><ol><li>keyword_webchat</li><li>keyword_facebook</li><li>keyword_line</li></ol></td><td></td></tr><tr><td>Order notification（Waca only）</td><td>Omnichat</td><td><ol><li>order_notification_facebook</li><li>order_notification_line</li></ol></td><td><ol><li>order_notification_facebook</li><li>order_notification_line</li></ol></td><td></td></tr><tr><td>Facebook<br>Comment reply</td><td>Omnichat</td><td>fb_cm_reply</td><td>fb_cm_reply_name</td><td></td></tr><tr><td>Instagram<br>Comment reply</td><td>Omnichat</td><td>ig_cm_reply</td><td>ig_cm_reply_name</td><td></td></tr><tr><td>Facebook<br>Persistent Menu</td><td>Omnichat</td><td>menu_facebook</td><td>menu_facebook_chatbot name</td><td></td></tr><tr><td>LINE Rich menu</td><td>Omnichat</td><td>menu_line</td><td>menu_line_menu name</td><td></td></tr><tr><td>Abandoned Cart Remarketing message（Facebook）</td><td>Omnichat</td><td>abandoned_cart_msg_facebook</td><td><ol><li>abandoned_cart_msg_facebook_0</li><li>abandoned_cart_msg_facebook_1</li></ol></td><td><ol><li>0 represents first abandoned cart message</li><li>1 represents second abandoned cart message</li></ol></td></tr><tr><td><p>Abandoned Cart Remarketing message</p><p>（LINE）</p></td><td>Omnichat</td><td>abandoned_cart_msg_line</td><td><ol><li>abandoned_cart_msg_line_0</li><li>abandoned_cart_msg_line_1</li></ol></td><td><ol><li>0 represents first abandoned cart message</li><li>1 represents second abandoned cart message</li></ol></td></tr><tr><td>Product Referral Performance</td><td>Omnichat</td><td><ol><li>product_referral_facebook</li><li>product_referral_line</li><li>product_referral<em>_</em>webchat</li></ol></td><td><ol><li>Paste URL manually： omnichat_transaction_link</li><li>Product referral： product_referral_{linkId}</li></ol></td><td></td></tr><tr><td>Paste URL manually</td><td>Omnichat</td><td>omnichat_transaction_link</td><td></td><td></td></tr><tr><td>Offline Email Notification</td><td>Omnichat</td><td>email</td><td></td><td></td></tr><tr><td><p>Message to customers for successful opt-in</p><p>（button URL）</p></td><td>Omnichat</td><td><ol><li>social_subscription_line</li><li>social_subscription_facebook</li></ol></td><td><ol><li>social_subscription_line</li><li>social_subscription_facebook</li></ol></td><td></td></tr><tr><td>LINE Game module</td><td>Omnichat</td><td>game_line_game name</td><td>game_line_game name</td><td></td></tr><tr><td>Facebook<br>Game module</td><td>Omnichat</td><td>game_facebook_game name</td><td>game_facebook_game name</td><td></td></tr><tr><td>Coupons Module</td><td>Omnichat</td><td>coupon</td><td>coupon_coupon name</td><td></td></tr><tr><td>OMO subscription binding message</td><td>Omnichat</td><td>agent_binding_line</td><td>agent_binding_line</td><td><ol><li>Including branch message</li><li>Chatbot button is needed</li></ol></td></tr><tr><td>Mass message<br>(OMO only)</td><td>Omnichat</td><td>mass_message</td><td>mass_message_{employeeCode}_{employeeName}</td><td></td></tr></tbody></table>