Shopping Behavior

Table in the top area

1. From Omnichat:

   • All UTM source / medium with the keyword "Omnichat"

   • Source of "From Omnichat" is also included in "All Sources"

2. All Sources: All UTM source / medium data

3. Omnichat Source proportion

   • ($78,088 / $577,847) * 100 = 13.51%

   • ( Revenue brought by Omnichat Source / Revenue brought by All Source) * 100

   = 13.51% of revenue is brought by Omnichat related UTM under all revenue

4. Conversion Rate

   • The conversion rate of all sessions which completed the final step (Completed Purchase)

   • The conversion rate data of the table and the below "Conversion Funnel" chart is the same

Conversion Funnel - Conversion Rate

• The Bar chart display the conversion rate in %, showing the funnel of each stage

• In general, the % will only be the same or less when comparing with the previous stage

1. Session Started

2. Sessions with Added to Cart

   • When the session starts, as long as the customer puts any items into the shopping cart, the step will be transferred from "Session Started" to "Sessions with Added to Cart"

3. Sessions with Checkout Initiated

   • In the shopping cart page, when the customer proceeds to the check out step, the step will be transferred from "Sessions with Added to Cart" to "Sessions with Checkout Initiated"

4. Sessions with Checkout Completed

   • After completing the check out and generating an order ID, the step will be transferred from "Sessions with Checkout Initiated" to "Sessions with Checkout Completed"

   • The difference between "Checkout Initiated" and "Checkout Completed": Sometimes customers start the checkout process by entering their address and selecting a payment method, but they abandon the cart before completing the purchase.

     In this case, the status will remain as "Checkout Initiated" rather than "Checkout Completed."

How to view the bar chart data?

• The Green shows All Sources

  1. Assume the website has 1000 Sessions

  2. 545 Sessions put items into the shopping cart

  3. 386 Sessions enter the check out process

  4. 364 Sessions completed the purchase

• The denominator of each conversion rate in the bar chart is "All Sessions"

• When there are 364 Sessions completed the purchasing, the conversion rate would be (364 / 1,000) = 36.4%

• This % (36.4%, which is the last session) also correspond to the conversion rates (%) displayed on the right-hand side of the top summary table.

Conversion Funnel - Stage Conversion Rate

Using the blue “From Omnichat” source as an example:

1. Added to Cart Conversion Rate (%)=( Added to Cart / Session Started ) × 100

   • ( 41 / 363 ) × 100 = 11.29%

2. Checkout Initiated Conversion Rate (%)=( Checkout Initiated / Add to Cart ) × 100

   • ( 40 / 41 ) × 100 = 97.56%

3. Checkout Completed Conversion Rate (%)=( Checkout Completed / Checkout Initiated ) × 100

   • ( 35 / 40 ) × 100 = 87.5%

Conversion Rate vs. Stage Conversion Rate

• Conversion Rate Calculation formula:

  • (xxx Session / All Sessions ) * 100 = Bar chat's xxx Conversion Rate

• Stage Conversion Rate Calculation formula:

  • (This stage's session data / Previous stage's session data) * 100 = This stage's Conversion rate

Omnichat's Share of Data from All Sources

Omnichat’s Share of Total Data – Calculation Formula: ( Omnichat Data / All Sources Data ) × 100

1. Session Started Source Share (%)=( Omnichat Session Starts / All Sources Session Starts ) × 100

   • ( 363 / 10,836 ) × 100 = 33.49%

2. Added to Cart Source Share (%)=( Omnichat Added to Cart / All Sources Added to Cart ) × 100

   • ( 41 / 266 ) × 100 = 15.41%

3. Checkout Initiated Source Share (%)=( Omnichat Checkout Initiated / All Sources Checkout Initiated ) × 100

   • ( 40 / 288 ) × 100 = 13.88%

4. Checkout Completed Source Share (%)=( Omnichat Checkout Completed / All Sources Checkout Completed ) × 100

   • ( 25 / 145 ) × 100 = 12.96%