> For the complete documentation index, see [llms.txt](https://docs.omnichat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.omnichat.ai/en/features/tong-ji-biao/funnel.md).

# Conversion Report

Conversion Report

{% hint style="info" %}
**Previous Feature Name:** Conversion Analysis
{% endhint %}

Conversion Report is divided into "Shopping Behaviour" and "Source/ Medium". If Omnichat Pixel is installed, you can review the conversion performance from each source

## Analysis Period

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2FUAAxXodaqGGnZz9vFvJ0%2Fimage.png?alt=media&amp;token=e4629461-597e-4d19-8441-b83c31611538" alt=""><figcaption></figcaption></figure>

* The preset period is from today to the past 14 days (two weeks)
* Click the date and select the period you want to review and press "Search"
* After selecting the new period, data from "Shopping Behavior" and "Source/ Medium" will be updated at the same time

## Conversion Funnel (Session)

* The Conversion Funnel here is similar to the Google Analytics's Session
* When the guest visits the first page of the website (Landing Page), it will create a Session which includes different behaviors
* The actions include:
  * Sessions with Add to Cart
  * Sessions with Checkout Initiated
  * Sessions with Checkout Completed
* Usually, after a Session opens, as long as the guest has interacted with your website continuously, all the actions will be counted in the same session. But there are two situations that will open another Session:
  * Website Session expired as the last interaction was over 30 minutes
  * The time has passed 00:00

## **Data**

* Data refreshes every hour
* The "Purchase" within "Source / Medium" will be counted by the customer's last UTM campaign source
  * If the Purchase session is without the UTM Source / Medium, the system will detect the last UTM Source / Medium of the customer
* Different Source / Medium's Purchasing numbers may be different from Google Analytics
  * As we do not have previous customers' browsing data before installing the pixel, so some Purchasing numbers will be counted for direct or none
  * The customers' source of Google Analytics is retained for a longer time, so the final data will also be different

{% content-ref url="/pages/-M36LUK953pLH5xGcxlj" %}
[Shopping Behavior](/en/features/tong-ji-biao/funnel/shopping-behavior.md)
{% endcontent-ref %}

{% content-ref url="/pages/-M3AfbDSZQV2tO9venoY" %}
[Source/ Medium](/en/features/tong-ji-biao/funnel/source-medium.md)
{% endcontent-ref %}