> For the complete documentation index, see [llms.txt](https://docs.omnichat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.omnichat.ai/en/features/marketing/auto-reply-2.0/auto-reply-2.0-group-reports.md). # Auto Reply 2.0: Group Reports One of the new features that comes with Auto Reply 2.0 is the ability to view detailed reports for your keywords. This section will guide you through reviewing reports for the keywords configured under your Auto Reply groups. In your Auto Reply Group, click on the 3 dots on the right side of the page (...) and select "Reports". ![](https://ajeuwbhvhr.cloudimg.io/colony-recorder.s3.amazonaws.com/files/2024-06-20/a4805e71-a917-4a88-b018-be3276f25240/user_cropped_screenshot.jpeg?tl_px=602,60\&br_px=2150,925\&force_format=png\&width=1120.0\&wat=1\&wat_opacity=0.7\&wat_gravity=northwest\&wat_url=https://colony-recorder.s3.us-west-1.amazonaws.com/images/watermarks/FB923C_standard.png\&wat_pad=1000,277) Upon entering the reports section, you'll be greeted with a comprehensive view of all keywords established within your groups. One key metric that stands out is **Total Trigger Time**. ![](https://ajeuwbhvhr.cloudimg.io/colony-recorder.s3.amazonaws.com/files/2024-06-20/4b14c622-0d46-4c97-8de9-35c9f02161f4/user_cropped_screenshot.jpeg?tl_px=118,0\&br_px=1665,865\&force_format=png\&width=1120.0\&wat=1\&wat_opacity=0.7\&wat_gravity=northwest\&wat_url=https://colony-recorder.s3.us-west-1.amazonaws.com/images/watermarks/FB923C_standard.png\&wat_pad=524,142) ## **Total Trigger Time Explained:** This metric represents the combined duration for which each keyword has been responsible for triggering responses. In simpler terms, it reveals how often a particular keyword has been relevant to incoming messages. ### **Obtaining Valuable Insights:** By analyzing Total Trigger Time, you gain a deeper understanding of your Auto Reply strategy: * **Keyword Relevance:** High trigger times indicate a keyword is effectively capturing user inquiries. This helps you prioritize these high-performing keywords and refine less effective ones to maximize their impact. * **Measuring Impact:** Track the overall effectiveness of Auto Reply in streamlining communication and achieving your business goals. Over time, observe how trigger times evolve to gauge the impact of your strategy. * **Measure Ad Performance (Bonus!):** Did you integrate Auto Reply with your advertising campaigns? Analyzing trigger times can reveal which keywords within your ads are generating the most leads, allowing you to optimize your ad spend for better results. By understanding these insights, you can make informed decisions to optimize your Auto Reply to ensure optimised ad spends, greater efficiency, and customer satisfaction.