Application of Marketing Campaign
Learn more about application scenarios of wesbite marketing campaigns!
Here are several situations to show you how to make use of marketing campaigns to grow your business. If you want to know more about the success story of Omnichat's clients, please refer to our blog article
Website Marketing Campaign (Website Message)
Website Marketing Message is like an additional advertising space. You can display different content according to different rules. Let's get started!
Website Marketing Campaign | Text
Example 1:
When the customer visits the specific URL, the message will send to the customer through Website live chat (the plugin in the bottom right corner of the website)
URL is: Your product page URL
The text content: Checkout now to enjoy 20% off
Stay Time: 15 seconds
Visit Time: 2 times or above
Omnichat backend setting:
The frontend layout (When the customer visits for the second time and stays for 15 seconds)
The text message "Checkout now to enjoy 20% off" will display at the top of the Website live chat plugin
Example 2:
When the customer visits the specific URL and matches the rules, automatically send the promotion message through Website live chat
URL rules: Contains the word "product"
The text content: All items 10% off
Stay Time: 5 seconds
Visit Time: 2 times or above
Omnichat backend setting:
The frontend layout (When the customer visits any URL having "product" for the second time and stays for 5 seconds already):
The preset message will not be displayed when the URL without "product"
Website Marketing Message Campaign | Image+Text
Example:
When the customer visits the specific URL, the message will send to the customer through Website live chat (the plugin in the bottom right corner of the website)
URL is: All pages
The text content: Join a member and get a $50 Coupon
Stay Time: 5 seconds
Visit Time: 1 time or above
Omnichat backend setting
The frontend layout (When the customer visits the specific URL and stays for 5 seconds):
The image and text message will display on the top of Website live chat, "Join a member and get a $50 Coupon"
Website Marketing Message Campaign | Video
Example:
When the customer visits the website, the tutorial video will send to the customer through Website live chat automatically (the plugin in the bottom right corner of the website)
URL is: All pages
The text content: Click the video to see how to buy! + Video
Stay Time: 5 seconds
Visit Time: 1 time or above
Omnichat backend setting
The frontend layout (When the customer visits the website and stays for 5 seconds):
The video and text message "Click the video to see how to buy!" will display on the top of Website live chat
Add Tags on Customer
According to customers' browsing behaviour, tags will be added on customers when they trigger the rules. You can use "Audience & Broadcast " page to filter the Tags, optimise traffic and achieve customer segmentation.
Example:
When the customer visits the specific URL, the tags will be added on the customer automatically (Can view on "Audience & Broadcast" page)
URL is: All pages
The Tag: new join (Jan)
Stay Time: 5 seconds
Visit Time: 1 time or above
Omnichat backend setting
When the customer matches the rules of the marketing campaign and is already connected with your website, tags can be added automatically as follows:
Remarketing through third-party Messenger
After the customer visits the URL and executes the marketing campaign, remarketing messages can be sent on the third-party messenger. Please refer to the following steps:
Example:
When the customer visits the specific URL, the message will send to the customer through a third party messenger (Can view on "Audience & Broadcast" page)
URL is: All pages
Text Content: Spend $100 and get 10% discount
Stay Time: 5 seconds
Visit Time: 1 time or above
Omnichat backend setting
When the customer meet the rules and have bound social commerce channels to your website, the message will be automatically sent to the customer through the third party messenger.
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