> For the complete documentation index, see [llms.txt](https://docs.omnichat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.omnichat.ai/en/features/marketing-automation/remarketing-messages-2.0/remarketing-messages-dashboard.md).

# Remarketing Messages: Dashboard

This section dives into the Omnichat Remarketing Messages Dashboard, where you can monitor your remarketing messages performance.

Access this area by going to the "More" button at the top right section and selecting "Dashboard".

![](https://ajeuwbhvhr.cloudimg.io/colony-recorder.s3.amazonaws.com/files/2024-07-01/0ed38b2d-842e-40b2-b083-17f2fec608de/ascreenshot.jpeg?tl_px=602,0\&br_px=2150,865\&force_format=png\&width=1120.0\&wat=1\&wat_opacity=0.7\&wat_gravity=northwest\&wat_url=https://colony-recorder.s3.us-west-1.amazonaws.com/images/watermarks/FB923C_standard.png\&wat_pad=732,152)

### **Dashboard Overview:**

The dashboard provides a clear and concise overview of your remarketing efforts. Here's what you can expect:

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2FTsQZjIagn2DI4ss8FpU3%2Fimage.png?alt=media&amp;token=a594c0e6-8b67-4f10-8dae-451246620131" alt=""><figcaption></figcaption></figure>

* **General Statistics:** Gain a quick understanding of the overall performance of your remarketing messages campaigns.
* **Campaign Selection:** For a deeper analysis, you can easily switch between specific campaigns using the "Select Campaigns" dropdown menu located at the top right corner. This allows you to isolate and evaluate the performance of individual campaigns.
  * You can analyze multiple campaigns simultaneously. Up to 5 remarketing messages campaign groups can be searched at one time.
* **Date Range Selection:** Refine your analysis further by selecting a specific date range on the top right corner. This lets you track performance trends over time and identify areas for optimization.

## **Performance Metrics Breakdown:**

The dashboard provides dedicated sections to track the following metrics:

* **Add Tags:** This metric tracks the number of times tags were assigned to visitor profiles based on website behavior triggered by your remarketing messages. These tags can be used for further segmentation and personalization in future campaigns.
* **Remarketing Messages on Website:** This metric shows you the total number of times your website message was triggered and displayed to visitors who met your defined conditions.
* **Remarketing Through Social Channel:** This metric reflects the total number of messages sent through external platforms like Facebook Messenger, LINE, or WhatsApp as part of your remarketing efforts.

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2F4Mlgd1giQsFtafa0U7L1%2Fimage.png?alt=media&amp;token=8506adf1-8124-4bf3-bec3-cab64dafe544" alt=""><figcaption></figcaption></figure>

### **Leveraging Dashboard Insights for Optimization:**

By effectively utilizing the Remarketing Messages Dashboard, you can:

* **Identify high-performing campaigns:** Analyze which campaigns generate the most clicks and conversions.
* **Refine underperforming campaigns:** Pinpoint campaigns that require adjustments and test new strategies to improve their effectiveness.
* **Personalize your approach:** Segment your audience based on website behavior (using Add Tags Trigger Count) and tailor your messages for better engagement.
* **Measure the impact of changes:** Track performance metrics over time to assess the effectiveness of any adjustments you make to your remarketing strategies.

All in all, the Remarketing Dashboard is here to assist you in measuring tangible success and continuously improve your remarketing efforts for better results.