> For the complete documentation index, see [llms.txt](https://docs.omnichat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.omnichat.ai/en/features/marketing-automation/remarketing-messages-2.0/remarketing-messages-actions/activating-omnichat-utm-parameters.md).

# Activating Omnichat UTM Parameters

For a more in-depth analysis of your remarketing campaigns, consider activating Omnichat's UTM parameters. While creating the remarketing messages itself doesn't require setting up UTM parameters, you can enable them within the **Remarketing Messages** module for comprehensive tracking of your remarketing efforts.

If you've chosen to display your remarketing messages on your website with a link to a landing page, adding UTM parameters becomes even more crucial. These parameters help you track the performance of your campaign by providing insights into your visitors' behaviour after clicking the link.

By default, the system will not automatically add Omnichat UTM parameters to the landing page URL associated with your remarketing messages. However, you can enable this functionality for automated tracking.

Here's how to access the feature:

* Navigate to the "More" dropdown menu located on the top right corner of the main page in Omnichat.
* Then, select "UTM Setup" from the dropdown menu. A pop-up will appear.<br>

  <figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2FpDTJU3WFAdG6Z6WzSvwQ%2FSelect%20Remarketing%20Campaign%20Dates%20in%20Omnichat.ai%20-%20Step%204.png?alt=media&amp;token=b3a5fa4c-8347-42f2-a4c3-1f2d74ea0f19" alt=""><figcaption></figcaption></figure>
* Enable the UTM by turning the status toggle to the right. Click Save to confirm your settings.<br>

  <figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2FE9KwHbFF2jDM9MBOyeG0%2FSelect%20Remarketing%20Campaign%20Dates%20in%20Omnichat.ai%20-%20Step%2013.png?alt=media&amp;token=c18561e5-a375-4db4-8145-ad74b1f1bff5" alt=""><figcaption></figcaption></figure>