> For the complete documentation index, see [llms.txt](https://docs.omnichat.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.omnichat.ai/en/features/marketing-automation/abandoned-cart-remarketing-add-on-module.md).

# Abandoned Cart Remarketing (Add-On Module)

Set up automated personalized reminders for your customers' abandoned carts with Omnichat's Abandoned Cart Remarketing feature.

{% hint style="info" %}
This guide details everything you need to know about Abandoned Cart Remarketing 2.0. Please note that support for the older version of Abandoned Cart Remarketing will end on May 8th, 2024.
{% endhint %}

## Introduction

With Omnichat's Abandoned Cart Remarketing, you can remind your customers about the items they had left behind in their carts through channels like Facebook Messenger, LINE, and WhatsApp.

You will be able to set up personalized reminders which will be triggered after a specific time following cart abandonment with this feature. Additionally, you can include product images and links as well as special offers in your messages to guide customers back to their carts and incentivise them to complete their purchases.

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2FbirRnAbfLNYV1Ak9ciy3%2Fimage.png?alt=media&amp;token=2d0c1f7c-83a6-425f-870e-7a0ded3db350" alt=""><figcaption><p>Example of Abandoned Cart Remarketing using the Facebook Messenger channel</p></figcaption></figure>

## Differences with traditional Abandoned Cart Remarketing

While email was once the go-to method for abandoned cart reminders, its effectiveness has dwindled. Low open rates often result in missed opportunities to recover lost sales as today's consumers are increasingly shopping through social media and messaging apps on their mobile phones.

Omnichat's Abandoned Cart Remarketing feature capitalizes on this trend by utilising messaging channels like LINE, Facebook Messenger, and WhatsApp to deliver reminder messages directly to customers, significantly boosting open rates and ultimately increasing your revenue.

## **Compatibility Information: Abandoned Cart Remarketing on Different Platforms**

Due to variations in how different shopping platforms integrate with Omnichat, the capabilities of the Abandoned Cart Remarketing feature may differ slightly depending on the platform you're using.

If you have a self-hosted website, ensure you've installed the complete "[Website User Behavior Tracking](/en/integration/tracking-pixel.md)" document. This allows Omnichat to capture the necessary data for the Abandoned Cart Remarketing feature to function properly.

## Setting up the Abandoned Cart Remarketing feature

To access this feature:

1. Click the **Marketing Automation** module
2. At the dropdown, select "**Abandoned Cart Remarketing 2.0**".

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2Fq4e48MLuvd5VQQObL1Vx%2Fimage.png?alt=media&amp;token=1ba1f0c6-e5ea-48bd-9f9a-6782c4161297" alt=""><figcaption><p>How to Access the Feature</p></figcaption></figure>

The Abandoned Cart Remarketing module provides an overview in three key sections:

* Binding Pop-Up Message
* Set Abandoned Cart Message
* Performance Analysis.

If you've connected multiple channels on Omnichat, use the **Channel Tabs** as shown below to easily switch between them. Clicking a channel name will display the configuration options specific to that channel.

<figure><img src="https://2848678129-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F3u2I1osIy6mEi07X1z46%2Fuploads%2FumHoOXqdp7f5N8apRbd1%2Fimage.png?alt=media&amp;token=008541f6-b0d0-4e8e-863d-e535cb875987" alt=""><figcaption><p>Abandoned Cart Layout</p></figcaption></figure>

For the Abandoned Cart Remarketing feature to function properl&#x79;**, ensure you have uploaded your products into the** [**Product Feed**](/en/features/she-ding/shang-chuan-chan-pin-mu-lu-product-feed.md)**.** This step populates the system with necessary product information for message personalization.

In the next sections, we will look at how to configure the Binding Pop-Up Messages and the Set Abandoned Cart Messages. Let's get started!