Cart Remarketing (Add-On Module)
Set up automated personalized reminders for your customers' carts with Omnichat's Cart Remarketing feature.
Introduction
With Omnichat's Cart Remarketing, you can remind your customers about the items they had left behind in their carts through channels like Facebook Messenger, LINE, and WhatsApp.
You will be able to set up personalized reminders which will be triggered after a specific time following cart abandonment with this feature. Additionally, you can include product images and links as well as special offers in your messages to guide customers back to their carts and incentivise them to complete their purchases.
Differences with traditional Cart Remarketing
While email was once the go-to method for cart reminders, its effectiveness has dwindled. Low open rates often result in missed opportunities to recover lost sales as today's consumers are increasingly shopping through social media and messaging apps on their mobile phones.
Omnichat's Cart Remarketing feature capitalizes on this trend by utilising messaging channels like LINE, Facebook Messenger, and WhatsApp to deliver reminder messages directly to customers, significantly boosting open rates and ultimately increasing your revenue.
Compatibility Information: Cart Remarketing on Different Platforms
Due to variations in how different shopping platforms integrate with Omnichat, the capabilities of the Cart Remarketing feature may differ slightly depending on the platform you're using.
If you have a self-hosted website, ensure you've installed the complete "Website User Behavior Tracking" document. This allows Omnichat to capture the necessary data for the Cart Remarketing feature to function properly.
Setting up the Cart Remarketing feature
To access this feature:
Click the Marketing Automation module
At the dropdown, select "Abandoned Cart Remarketing 2.0".
The Cart Remarketing module provides an overview in three key sections:
Binding Pop-Up Message
Set Cart Message
Performance Analysis.
If you've connected multiple channels on Omnichat, use the Channel Tabs as shown below to easily switch between them. Clicking a channel name will display the configuration options specific to that channel.
For the Cart Remarketing feature to function properly, ensure you have uploaded your products into the Product Feed. This step populates the system with necessary product information for message personalization.
In the next sections, we will look at how to configure the Binding Pop-Up Messages and the Set Cart Messages. Let's get started!
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