Common Questions About Broadcasts
Why do buttons in previously received WhatsApp messages sometimes not work?
Buttons in WhatsApp bot message cards have an expiration period of 90 days.
If a user clicks a button after this period, the data has expired, and the button will no longer function.
What are common reasons for broadcast failures?
Unable to retrieve target audience
Issues with custom attributes (e.g., archived, deleted, data type changed, or unable to process due to database query limitations)
Dirty data (invalid or inconsistent data)
Errors in the CSV file, causing the system to fail processing the broadcast
How are revenue and orders tracked?
When a user clicks a button in a message card, a Tracking ID is appended (used internally on the backend and not visible to users)
This allows tracking of revenue and order conversions
How is open rate tracked for JSON-based broadcasts?
If the broadcast sends only a JSON message, the open rate depends on the type of content returned by the conditions:
If the returned content is text messages or image messages → Open rate cannot be tracked
If the returned content is carousel messages or image carousel messages → Open rate can be tracked
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