Broadcast Configuration

Tailor Your Broadcast Strategy:

• Use Segments (add-on feature; please refer to Segments (Add-on) for detailed introduction).

  • Benefit: This feature allows brands to save frequently used conditions and quickly apply them to broadcast campaigns.

• Custom Conditions: Target specific audience segments based on their data for a personalized approach.

  • Benefit: Custom Conditions allow you to send pre-designed messages to a specific audience group. This streamlines your communication process and ensures efficient delivery without compromising reach within your target segment.

• Broadcast by CSV: Upload a CSV file containing your contacts for bulk broadcasts.

  • Benefit: Broadcast by CSV offers a scalable solution for reaching a large audience. Upload your CSV and deliver your message efficiently. While the core message structure remains consistent, you can personalize certain elements (depending on the channel). This adds a touch of personalization without compromising on speed and scalability.

• Broadcast by Facebook Marketing Audience (Coming soon)

  • Benefit: By using paid Facebook Marketing Messages, brands can re-reach potential customers on Messenger to increase engagement and recover inactive users.